Director’s Statement – Raha ‘Euphoria’ Moshfeghian
As a 1st generation Canadian and daughter of brave immigrants, my family & I faced our fair share of prejudice and racism over the years. Like many BIPOC and LGBTQ+ within our country, we have all experienced moments where we have felt either completely mistreated, unrepresented or misrepresented at school, at work, in our communities and especially, within the media.
Until recently, our frustrations and grievances have been mainly discussed internally about not being granted equal opportunities, treatment and representation as our white counterparts. Although previously, inequalities faced by minorities have either been exasperatedly tolerated and/or little change has been made, the time has come now for a broader shift in conversation and real change to be made across the board.
It is through our understanding and empathizing with one-another on a basic human level, that we can truly connect and evolve collectively towards a better inclusive world. We are stronger together when our differences are respected, appreciated and celebrated. Fortunately, this Made/Nous “Seek More” campaign has allowed BIPOC and LGBTQ+ creators within the entertainment industry to team up and share our diverse experiences to help create a paradigm shift within our industry and country. Our collective intention is to create allies AGAINST racism, and not one-another. This is not “us vs. them”; this is “us vs. racism”.
Raha ‘Euphoria’ Moshfeghian, a rising music video, commercial, art installation, fashion film director and producer, is blazing a trail for young, diverse filmmakers in Canada’s arts and film industry.
Early in her career, Raha earned a B.A. (Hons.) in Media Studies from the University of Guelph, in addition to, a diploma in Communications from Humber College.
Protégé of legendary music video, commercial and film directors, Director X and Director RT!, Raha has spent years working closely with and continuously learning from these iconic music video directors. Through this time, she’s gained an impressive resume through her work on various music video sets for artists such as: Drake, Sean Paul, Rihanna, Shawn Mendes, B.O.B. and many more.
She has evolved to produce projects for Director X and has become involved with a number of highly notable projects such as: TIFF BoomBox’s Andy Warhol “15 Seconds of Fame” art exhibit (as Art Director) and Nuit Blanche Toronto’s “Death of The Sun” (directing / editing official case study). More recently, she successfully showcased her debut art installation at the 2017 TIFF BoomBox’s FAME art exhibit titled “Step Into The Video: Firefly”.
Raha continues to forge her career through independent projects such as national commercials for Spin Master, Showcase Canada, Slow Rise Squishies Toys and Dream Away Weighted Blankets, Nyx Cosmetics, along with a variety of music videos for rising artists. She is motivated by uplifting and equality-promoting content, while focused on creating enticing visual performances inspired by the artistic interpretation of music as a foundation of all of her projects in her career.
Canada is home to award-winning television, movies, and special effects that have captured global audiences and swept box offices worldwide. MADE | NOUS shines a spotlight on the achievements of Canadians who bring exceptional stories to life, and encourages audiences to discover and celebrate their work. MADE | NOUS is the result of a collaborative effort between key entertainment industry players such as the Canada Media Fund (CMF) and Telefilm Canada.